He Named a Creatine After the Crown of Thorns#

Flight Foods · Tampa, Florida

There is a straightforward way to build a supplement brand. You pick a name that sounds like aggression, you put a proprietary blend on the label so nobody can check your dosages, you promise a transformation in thirty days, and you sell to everybody.

Thomas Lahart did approximately none of that.

He started Flight Foods out of a college dorm room, funded it with DoorDash shifts and landscaping work, and built an explicitly Catholic supplement brand in a market where almost every company scrubs any trace of religious identity to keep the addressable audience as large as possible. The creatine is called Crown of Thorns. The pre-workout is called Crusader.

You can argue about whether that’s good marketing. What you can’t argue is that it’s a decision, made deliberately, at the cost of a chunk of the market.

What’s actually in it#

The naming gets attention. The formulation is the part that matters.

Flight Foods excludes artificial sweeteners entirely — no sucralose, no stevia, no monk fruit — along with dyes, preservatives, and proprietary blends. Every ingredient is disclosed at its actual dose.

That last one is the meaningful commitment, and it’s worth explaining why. A proprietary blend lets a company list impressive ingredients without telling you how much of each is in there, which means a formula can contain a clinically meaningless quantity of something and still print it on the front of the tub. Fully disclosed dosing removes that option. It also removes the ability to under-dose quietly, which is why most of the industry doesn’t do it.

The lineup covers protein, pre-workout, creatine, and other performance products. Nothing exotic. The differentiator isn’t the ingredient list — it’s that you can read it.

Fit for the Kingdom#

The framing Flight Foods uses is stewardship: training as a responsibility to the body rather than a project aimed at how it looks. The reference point is 1 Corinthians 6:19, and the phrase the brand uses is “fit for the Kingdom.”

Whether that lands for you probably depends on whether you share the premise. But the underlying idea survives translation: that the reason to train is durable and external to your own vanity, and that a reason like that outlasts motivation. Anyone who has trained for more than a couple of years has had to find some version of it.

The store#

Flight Foods sells nationwide online and recently opened its first physical retail location in Tampa. Worth noting because opening a storefront is the opposite of the scale-fast, direct-to-consumer path most supplement brands take. It’s slower, it costs more, and it means standing in a room with the people buying your product.

Why they’re here#

Because the story is the argument this site keeps making.

Building Flight Foods was a decision made once, under conditions that didn’t favor it, with the market cost known in advance. Everything after that has been years of unglamorous work — formulating, funding it on side-hustle money, and declining the shortcuts that would have made it grow faster.

The decision was now or never. The work has been daily. That’s the whole thesis, and Thomas got there without reading it here first.

Thomas from Flight Foods is also a contributor to Now or Never. His articles are unpaid and carry no promotion of the brand.

This is not medical or nutritional advice. See our disclaimer.

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